In this online course you will learn the structure and operation of creating and managing shops, with their main areas, operations and objectives so that you can take your business to its maximum performance.
Co-founder & CEO of Stockagile
+20 Users signed up
Updated on 02/12/2021
What will you learn in this course?
To understand the operation of the shop and its main areas such as margin and profitability activity, price optimisation and negotiation with suppliers.
Learning to be an expert in managing your staff, good motivation and creating different objectives is the key to getting the desired results.
Establish a good commercial strategy by carrying out a study on the distribution of spaces, the layout of the point of sale and the study of the shelf that lead to good logistics and display.
Multi-channel sales in the online channel, establishing the models of commerce through the internet, placing the internet user as a potential and real customer.
Understand shop operations from sales organisation and control to warehouse management, customer service and after-sales service.
Defining the customer or buyer persona is an essential part of managing your shop, studying each of the consumer's buying behaviour benefits your sales.
In this management guide for shops and businesses you will learn everything you need to know to get started in the world of commerce and become a professional in retail management. The importance of knowing the factors and elements that influence your day-to-day results.
You will start with an introduction to the general functioning of retail sales shops, where you will learn about the main areas of operation, their objectives and functions. The variables to take into account for the development of a coherent commercial and financial strategy to boost your shop.
With this guide to retail management you will acquire the necessary skills to organise, carry out and control your business in all the areas it involves. Coordinate and lead the sales team and supervise promotion, customer service, product display and after-sales activities.
Who is this guide for?
People who own their retail business and their team