Selling on Zalando is now possible for any Spanish brick-and-mortar store. If you run a physical shop and can’t seem to grow your sales, this is an opportunity you won’t want to turn down.
Zalando is Europe’s largest fashion and footwear platform, with more than 35 million active customers.
On 1 July 2020, Zalando launched a new system for retailers. Its goal is to partner with small businesses so they can sell on the platform and, in doing so, multiply their sales.
Connected Retail is the system Zalando has created for retailers around the world, from multi-brand stores to department stores, all tied to the world of fashion: clothing, shoes, accessories, lingerie, sportswear and beauty.
What advantages does the retailer get?
- Digitalization
- Greater product visibility / a large audience
- Easier contact with consumers
- Higher sales figures
- A better understanding of the consumer (tastes and needs)
- Easy access to data to improve the product
- Weekly payouts
- The seller sets the prices
- Positioning with no investment
What advantages do customers get?
- In the long run, it ensures the consumer never runs out of the product they want.
- Access to items that weren’t available before (Zalando only covered between 50% and 70% of what was in stock in physical stores).
- Faster delivery, all while supporting local businesses through the “store items” filter.
- New Return in Store and Click and Collect services, meaning you can return items to a physical store or view them online and buy them in store.
Is the cost high?
Stores cover the shipping costs and must supply the packaging materials.
For each order, a commission is charged on the item averaging 13%, plus an additional commission for each refund.
Is there personalized customer support?
Connected Retail offers dedicated personal account managers who are on hand for any questions throughout the process. You can reach them by phone or through the platform.
Is a sales management system recommended?
To sell through the Connected Retail service, you need a physical store, an inventory management system, and item numbers that are registered.
An inventory management system is a key tool for tracking purchases, counting goods and supplies in stock, and even reordering and locating stock based on forecasts or past sales.
That’s why StockAgile wants to help you, with support teams to guide you through integrating your catalog.
Take control of how your sales develop with proper tracking, streamlining the process and unifying all your operations for greater control while you gain visibility on Zalando.
If you’re interested in a new way to grow your online and in-store sales, want to learn more and take the next step, you can head to the following Connected Retail link.