In 2020, e-commerce in Spain grew by more than 20%, with a major boost from the fashion and consumer electronics sectors. Throughout 2021, online commerce has continued to grow and consolidate.
Online shopping was already gaining weight in Spain’s fashion business and was steadily closing the gap with the levels seen in other European countries. The online channel’s share of fashion sales in Spain accelerated sharply in 2019. It saw the biggest jump in the short history of fashion e-commerce, reaching 9.3%.
As you already know, Covid-19 has accelerated the use of e-commerce and marketplaces. According to international e-commerce figures, 24% of fashion purchases will be made online by 2023.
Social media is key in the fashion sector, since these networks are associated with younger audiences who tend to spend more.
Zalando was founded in 2008 by two Germans. At first it only sold shoes online, but its success was so immediate that within a year it was billing 6 million.
Today it has expanded its categories and sells in 17 countries, offering more than 4,000 different fashion brands, including Zign, which it created itself.
Another line that has driven its success is selling second-hand products, where it competes with Vinted, along with a sales club that features time-limited offers.
Before 2001, Asos focused on the looks worn by British celebrities. They realized there was more potential and moved into simpler types of clothing.
Today it sells more than 100,000 products across third-party and in-house brands. Its brands are inclusive, so no one feels left out, with gender-neutral lines.
They champion the democratization of fashion, with a personal style for everyone and support for lesser-known brands in the market. Asos Marketplace is its platform for exactly this kind of brand.
Privalia, the private-sales portal bought by vente-privee in April 2016 and still operating under the same domain, reached sales worth 115 million euros in Spain in 2019.
Spain accounts for 19.1% of Privalia’s sales, as it also operates in Italy, Brazil and Mexico. In total, the brand billed 603.7 million euros in 2019, a 10% increase.
Privalia is an online platform that sells many different types of products, from footwear, clothing and accessories to cosmetics and home appliances.
It is the most famous marketplace in the world, with global sales of 125.555 billion dollars in 2020 and 27% growth. Its sheer popularity means any category can become a leader there.
It started out as an online bookshop but gradually evolved into an e-commerce site with its own catalog and a marketplace where anyone can sell their products.
It competes with Aliexpress, fighting to position itself in fashion at the best price. It began within the Alibaba Group, where it can still be found, but later became independent with its own website.
It offers fashion and accessories at the best price, always in season, with excellent reviews from customers who have bought its products.
Its shipping to Spain isn’t the fastest, though the price makes it understandable. It aims to stay on top of the latest trends at a more than affordable price.
This is a French e-commerce site that originally specialized in sandals. It has positioned itself very well within the European market with highly competitive prices and fast, effective customer service.
It has a presence in 25 countries and is one of the most trustworthy marketplaces. It also provides seller protection against potential payment fraud.
The Alibaba Group is the largest e-commerce company in the world, and in Spain it has established itself through Aliexpress, distributing products directly from here.
It is the largest gallery of cheap products, and any Spanish company can offer its products there. It has worked hard to reverse its image of low quality and has positioned itself at the forefront of low cost fashion.
On its website you can find everything from home decor to beauty and makeup, fashion, and more. In other words, anything you can imagine. It also has a blog where you can likewise discover all its products.
Fashionalia is the most recent multi-brand marketplace of all those listed here. It emerged in 2016 and in just a few years has moved to become a benchmark in fashion.
It seeks out seasonal fashion brands with special discounts and a shopping experience built on the best prices and unbeatable advantages.
Its omnichannel strategy creates a complete experience. It is based on the Phygital store, where customers enjoy the benefits of online and offline in the same place and moment, a 100% hybrid shopping model.
This is the Spanish global distribution group that, over the past 50 years, has been key to fashion trends across the peninsula. With 93 physical centers, it didn’t want to fall behind in online sales.
It has created an alternative marketplace, and it’s worth remembering that 1 in 3 people has bought at least once from these department stores. That’s why its sellers look for strong positioning among consumers.
Part of the Inditex Group and one of the first fashion e-commerce leaders to start selling online in Spain, it consolidated its position with its 1,770 stores across 86 countries, which made its online strategy easier.
In Spain it gets 6 million visits a month, with more than 10% of sales made online. It currently sells to every country in the world. Thanks to its extensive physical network, you can enjoy free in-store pickup of online orders.
The Catalan fashion label, well known throughout Spain for its many stores and for being homegrown. Since February 2021 it has created its own marketplace within the brand.
The intention behind its new strategy is to expand its commercial offering into complementary product categories. Its first agreement was with Intimissimi, owned by the Calzedonia Group, to sell lingerie.
Its goal, therefore, is not to create a multi-brand marketplace but rather to bring in different brands that fit well with Mango and offer strong positioning.
The Swedish giant comes in fourth place. Its online store is the most visited clothing store in the world, with nearly 67 million visits a month, more than 5 million of them in Spain. At H&M you can buy affordable clothing online.
H&M offers free shipping with one of the lowest minimum-purchase thresholds, starting from 20 €.
Spain is the number 5 marketplace commerce and business market in Europe. This type of retail is gaining popularity in the country, and the trends are very positive.