Tips to multiply your sales this Black Friday

If you still haven’t started on your Black Friday strategy, don’t wait any longer! The truth is that Black Friday 2022 is just around the corner. This year the famous “black Friday” falls on 25 November and, even though it might seem like you have plenty of time to get ready, we advise you not to leave it until the last minute.

These are important dates for retailers, since many people take the chance to get ahead with their Christmas shopping and secure a better price.

Tips to boost your sales on Black Friday

1. Make sure you have enough stock

We’ve already said that Black Friday 2022 is a key date, a sales period that can multiply your number of purchases by 2 to 10 times. Another important point ahead of this day is to make sure you have enough stock of the products you plan to sell.

2. Plan Black Friday-specific offers

These dates increase the number of potential buyers on Amazon, but don’t forget to plan special offers and discounts for this Black Friday 2022. Beyond having good ratings and a solid product listing, the buyer personas who visit this marketplace during Black Friday are looking for unbeatable deals, so you need to analyze your pricing strategy carefully in order to adapt to their needs.

Don’t forget to use your brand’s social media to promote the offers you consider most attractive. Your business needs visibility, no matter how much it benefits from the visibility this major shopping date provides on its own: if you want to increase your sales this Black Friday 2022, you need to stay in touch with consumers, and to do that you have to plan an effective social media strategy.

4. Invest in online advertising

To gain visibility and increase your sales during Black Friday, we recommend following a few tips:

Keep campaigns active if you want to increase your visibility (during, before and after these dates).
Set up control over your daily budget: with more traffic, you can get a higher number of clicks, so if you don’t control your budget, it may run out to 0 sooner than usual.
Increase traffic by carrying out a thorough keyword analysis (exact and long tail).

5. Email marketing campaign

Without a doubt, Black Friday emails are another extremely effective way to communicate with shoppers about upcoming holiday deals. By curating announcement emails, lists of suggested sale items, or Black Friday gift ideas, brands can help customers find the best gifts at the best price.

This means that a good segmentation strategy for email marketing is crucial for your Black Friday email campaigns. When shoppers receive a notification about the right items, they’ll understand that you care about their shopping experience.

Other important aspects for retailers:

Offers that rotate every hour add a bit more excitement and encourage shoppers to visit your store regularly.
Create a discount bundle: one of the best Black Friday ideas for small businesses is to use the “Buy more, save more” tactic.
Second-chance or last-chance offer: for small businesses that rely on a sense of urgency, announcing a second-chance or last-chance sale works well.
Free gifts can brighten any shopper’s day: the “free gifts” strategy. Adding something extra to a customer’s package can be a wonderful way to increase purchase intent and improve the customer experience.

Black Friday, a key date for your sales

According to the latest study conducted by Tandem Up, 92% of Spaniards said they made a purchase during Black Friday 2021. In addition, 2 out of 3 people said they shop exclusively online, and 7 out of 8 through marketplaces.

With Christmas getting closer, many people take advantage of this sales period to get a head start on their Christmas shopping. If you know how to meet your customers’ needs during these dates, you could end up multiplying your number of sales.

A good campaign will secure future purchases by building loyalty among the new customers we attract to our store.

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Black Friday has become a great opportunity to increase our sales across every channel and maximize our profits.

Benefits of selling on Black Friday

Gain new customers. It’s the perfect moment for undecided shoppers or those who didn’t know your brand. Make yourself seen like never before and build loyalty with new customers.
Increase sales and traffic. People arrive ready to buy. So with a good strategy, increasing sales shouldn’t be too complicated. You need to focus your efforts on captivating the customer who already wants to buy and find the best deal.
Clear inventory from other seasons. Take the opportunity to run a sale on leftover stock from past seasons at a very affordable price.

The strategies most used by retailers

– Hourly offers

Setting different marked time slots where we run more standout offers helps us in many ways. On one hand, customers keep a closer eye on your store to know when they’ll find the best price, and it encourages them to come back and buy again.

– Surprise element

Play with the surprise element and run a pre-Black Friday campaign so people get to know the discounts you’ll be offering.

– Build customer loyalty

Campaigns like Black Friday, where sales increase, are the perfect time to have a good loyalty strategy and collect customer data by offering discounts and a great shopping experience, ensuring they’ll come back to the store.

– Be creative

You can take the chance to give your imagination free rein. Keep in mind that users receive a lot of information on a day like Black Friday, so you have to stand out somehow and offer something different from the others. Many stores give away an accessory with every purchase or for every 50 euros spent. You can run giveaways, encourage users to interact through social media with photo contests where they win a prize… Be creative and generate interest among your audience.

Analytics to keep in mind this Black Friday

Being able to collect consumer data and build a sales funnel that helps generate more sales heading into Christmas, meaning the opportunities don’t end on 25 November.
Between the first day and Black Friday itself, there’s a 5% increase in online traffic globally.
Traffic by device is 74% on mobile and 26% from desktop.
12 noon is the peak traffic moment, however on mobile devices it happens at 9 p.m.; this is related to users searching from work during the day and returning to shopping at night.

Chart taken from SaleCycle

The abandonment rate decreases as Black Friday approaches; the fact that it drops is linked to the start of early offers and discounts in the days before the event.
The abandonment rate is 79% on mobile and 85% on desktop. Some of the most common reasons for cart abandonment are price, indecision, errors, etc. It’s still a very low figure compared to the high traffic volume of the year.
The Add to Cart rate increases during this period; 18% from desktop added products to the cart, while on mobile it rose 13%, albeit from a lower number of recorded sessions.
Starting the week before the day, online sessions begin to increase and purchases rise more than usual. Consumers are more likely to complete their purchases as the key date approaches, so the opportunities begin before the event.
In the clothing category, we found that t-shirts are the most popular product with 24% of total online sales, followed by dresses and sweaters.