Today we’re diving into the article about the 4 myths that hold back the international growth of Spanish companies, sourced from Thinking With Google.
Going international has always been an opportunity to keep growing, and technological advances along with easy communication between countries have simplified the process.
Cross-border purchases have grown by 21% this year, which means considering other potential markets to sell your products or services is well worth it.
Another standout point: during the pandemic, 75% of people tried new brands.
Here’s a summary of the 4 myths that hold back the internationalization of Spanish companies:
1- Only big brands can go international
Size isn’t a barrier to opening up to new markets. What matters is having a convincing strategy. Brands entering a new market can win preference over their competitors’ customers if they tap into a real need.
2- International buyers are only interested in well-known brands
The reality is completely different: the lowest price is the main factor. A wide selection and low prices are what make you competitive and get sales rolling in.
In the long run, brand building matters to establish yourself over time across different countries. Everyone is willing to try new things they can’t easily find or that come at a lower price.
3**– Building trust in other markets is complicated**
There’s plenty you can do, so it’s absolutely achievable. Having your own website translated into different languages and adapted to the local consumer is essential to build trust and create a unique on-site experience.
You need to work on shipping times, localization, familiarity with payment methods, and product quality, all of which help you earn greater trust and preference from customers.
4- You can’t position a brand in international searches
A well-defined strategy can secure your brand in international customers’ searches. Nothing you do matters if you can’t show up in search results.
We need to make sure we advertise what’s relevant, because that’s how we’ll succeed, given that 50% of buyers discover brands through search.
We need to identify international markets where growing demand might exist, show up in searches, and localize your Adwords as well as your website and brand ads.
Being transparent about conditions like shipping times, warranties, and returns will help overcome the main purchase barriers and build trust.