Types of cookies according to their purpose

1. Technical cookies: Are those that allow the user to navigate through a website, platform or application and the use of the different options or services that exist in it, including those that the publisher uses to enable the management and operation of the website and enable its functions and services, such as, for example, control traffic and data communication, identify the session, access parts of restricted access, remember the elements that make up an order, make the buying process of an order, manage the payment, control fraud linked to the security of the service, make the request for registration or participation in an event, count visits for the purpose of billing licenses of the software with which the service works (website, platform or application), use security features during navigation, store content for broadcasting videos or sound, enable dynamic content (for example, animation of loading a text or image) or share content through social networks.
2. Preference or personalization cookies: are those that allow remembering information for the user to access the service with certain characteristics that may differentiate his experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which he accesses the service, etc.
3. Analysis or measurement cookies: these cookies allow the party responsible for them to monitor and analyze the behavior of the users of the website to which they are linked, including the quantification of the impact of advertisements. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform, in order to make improvements based on the analysis of the usage data made by the users of the service.
4. Behavioral advertising cookies: are those that store information on user behavior obtained through the continuous observation of their browsing habits, allowing the development of a specific profile to display advertising based on the same.

Types of cookies according to the length of time they remain active

1. Session cookies: are those designed to collect and store data while the user accesses a web page. They are usually used to store information that only needs to be kept for the provision of the service requested by the user on a single occasion and disappear at the end of the session.
2. Persistent cookies: are those in which the data remain stored in the terminal and can be accessed and processed for a defined period of time by the person responsible for the cookie.