The functions of the store manager are to take care of the maintenance, organization and control of the activities that take place inside a store.

This opens up the possibility of managing different departments or commercial areas more efficiently, without duplicating tasks.

Within the scope of the company’s internal organization, the human resources department is responsible for managing the organization’s human resources, and is made up of a group of people who are organized in the company to achieve a series of objectives.


To be a store manager it is necessary to fulfill some minimum competencies that will be of great help to perform the different functions in an adequate way and that are related to the job position.

He is a leader who strives to achieve the objectives set by the company.

The store manager must be able to convey explanations and orders in a clear and simple manner. In addition, he must be able to convince employees, while motivating them at the same time. He/she must therefore possess outstanding communication skills.

Must be an organized and decisive person. In this way he/she will be able to manage all the activities to be carried out, as well as organize the staff and prevent or solve problems and incidents that may arise on a daily basis.

Of course, you must be able to work in a team, as well as to make important decisions. Therefore, it is essential that you are a responsible and sensible person.

In this same sense, the store manager must know how to delegate and organize the workers so that each one develops his activity in the most efficient way.

Finally, it is important that this worker is a willing and active person capable of handling a large volume of work.

Functions of the store manager

The store manager is the person in charge of managing the resources assigned to him/her by the company, as well as the fulfillment of the commercial objectives set.

Among its functions:

  • Store staff management: The store manager is responsible for assessing the work of the employees and deciding whether to expand or reduce staffing levels.
  • Ensure the correct functioning and performance of the workers’ tasks, delegating activities to them and organizing them.
  • Efficiently manage the assigned human resources, ensuring a motivating and committed internal work environment.
  • Administrative management: Another of the store manager’s main functions is the management of staff schedules, shifts and vacations.
  • Affirm that the store complies with the presentation standards defined by the company (marketing).
  • Ensure that the store personnel efficiently perform the required work, verifying that the procedures and standards defined for the function are complied with.
  • Store organization: Store organization is another function that relates directly to store managers. The aim is to carry out a correct inventory and stock control and to ensure that everything is in order.
  • Carry out the defined store check-list prior to opening the store to the public.
  • Affirm compliance with sales quotas and margins assigned to the store. To affirm the efficient assortment of the store.
  • Evaluation of store management indicators , defining strategies to correct deviations.
  • Customer service: Ensure excellent customer service by ensuring minimum compliance with quality, health and safety criteria. Ensure that the service provided to customers is of high quality.
  • Taking care of the image of the store: The manager is the one who gives the image of the store in the last room. Therefore, you must take care of the correct image of the store and try to please all customers by offering solutions to the various problems that may arise.
  • Ensure the maintenance and improvement of the store: Responsible for the inventory of products and assets assigned to the store. Ensure their proper use and handling. store manager functions
  • Formulate policies on procedure: The store manager should seek appropriate policies and procedures to improve and ensure the proper operation of a store. Ensure compliance with the rules and regulations that the company has defined, at the time of developing daily operations.
  • Prepare the budget: Prepare and approve the budget, as well as set prices and discount rates. Ensure timely implementation of defined promotions or campaigns in the store. Present efficiency proposals to minimize store expenses.
  • Cashier: To ensure efficient handling and custody of the store’s cash. Carry out cash counts at sales terminals.
  • Competition: Analyze the competition surrounding the store, alerting about changes in its commercial strategy. Propose activities based on this analysis.

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Being a store manager requires a balanced mix of interpersonal, managerial and technical skills. Responsibilities range from staff management and store organization to customer service and competitive analysis.

Success in this role is not only measured by meeting sales targets and operational efficiency, but also by the ability to create a positive work environment that motivates the team and ensures a satisfying customer experience. Ultimately, the store manager plays a crucial role in the performance and image of the company, becoming the link between corporate strategy and its execution at the point of sale.