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The Role of a Store Manager

Physical stores & retail ·

The Role of a Store Manager

A store manager is responsible for running the store's operations and delivering on a set of business objectives.

The key to your store's success

Physical stores & retail ·

The key to your store's success

Your store's success comes from staying ahead of everything and moving your business toward what's coming — knowing before the competition does.

5 types of inventory to classify your business

Warehouse & inventory management ·

5 types of inventory to classify your business

There are several different types of inventory a company may come across when handling and controlling its stock.

How to Prepare a Provisional Balance Sheet

Invoicing & Accounting ·

How to Prepare a Provisional Balance Sheet

A provisional balance sheet is essential for understanding your company's financial position over a given period of time.

What Is a Commercial Policy?

Physical stores & retail ·

What Is a Commercial Policy?

A commercial policy is the set of actions that define what, when, how and to whom a product should be sold.

Essential criteria for selecting your team

Physical stores & retail ·

Essential criteria for selecting your team

Every minute you spend selecting your team is time extremely well invested. Staff turnover is constant in a store.

How to develop your team to reach success?

Physical stores & retail ·

How to develop your team to reach success?

Developing your team is the most important part of the business. How good you become will depend on your team. They are the ones closest to your customers.

Tips for evaluating your in-store team

Physical stores & retail ·

Tips for evaluating your in-store team

Evaluating your team is something you won't learn in any school, yet it's essential to ensure your store's success.

Product placement at the point of sale

Physical stores & retail ·

Product placement at the point of sale

Discover how strategically arranging products at the point of sale can influence your customers' purchasing decisions.

Do aisles affect shopping speed?

Physical stores & retail ·

Do aisles affect shopping speed?

There are several types of merchandising aisles designed to guide customers as they move through the store and browse products.

How to structure a good product assortment

Physical stores & retail ·

How to structure a good product assortment

Structuring a good product assortment is all about making it easier for customers to find the product they are most interested in

The impact of image at the point of sale

Physical stores & retail ·

The impact of image at the point of sale

A strong image at the point of sale makes customers feel at ease inside, improves their experience and encourages them to come back.

Store fixture layout: make your products stand out

Physical stores & retail ·

Store fixture layout: make your products stand out

The layout of your fixtures shapes how customers move through the store, and placement is essential to driving sales.

The product life cycle

Physical stores & retail ·

The product life cycle

Discover the product life cycle and optimize every phase of the process. A well-managed cycle is a guaranteed success.

Why is packaging design so important?

Physical stores & retail ·

Why is packaging design so important?

Packaging covers every design and production activity behind a product's container, and it identifies and differentiates the product

The communication process in sales

Physical stores & retail ·

The communication process in sales

In any communication process, the salesperson must be skillful in how they present themselves in order to close the sale successfully.

The category management process

Physical stores & retail ·

The category management process

Category management is a strategic process that groups products into specific areas, improving the shopping experience.

Sourcing and supplier selection

Wholesalers & distributors ·

Sourcing and supplier selection

Before you start searching for and selecting suppliers, the task is usually handled by the purchasing department within the company.

Is my business ready to take on suppliers?

Wholesalers & distributors ·

Is My Business Ready to Take On Suppliers?

Suppliers are people or companies that provide products or services to meet our needs and help us reach our goals.

The customer journey: how shoppers move through the store

Physical stores & retail ·

The customer journey: how shoppers move through the store

The itinerary is the path a customer follows inside a store, and it depends on the following factors.

What is the best place to position products on the shelf?

Physical stores & retail ·

What is the best place to position products on the shelf?

The way products are positioned within a point of sale is another tool for steering and guiding the path customers take.

Merchandising at the Point of Sale

Physical stores & retail ·

Merchandising at the Point of Sale

Merchandising refers to a set of techniques that take place at the point of sale, aimed at driving product sales

How to choose a winning product

Marketing & Sales ·

How to choose a winning product

There's no perfect formula for choosing the product that will win the season or set the next trend

Customer flow factors in the store

Physical stores & retail ·

Customer flow factors in the store

In-store flow refers to the route a customer follows from the moment they walk into the store until they leave it.