Blaw Store · Multi-store Fashion
Customer stories Fashion · Multi-store

From one store in Barcelona to six in a single year.

How Blaw Store took control of its inventory and sales with real-time insights.

1 → 6

stores in one year

+30

people on the team

1

platform for everything

A Blaw Store is more than a clothing shop: it's a meeting point where fashion, art, books, gourmet food and fine wines come together to give it a unique feel. A concept store in the New York or Paris style: modern, current and trendsetting.

At the helm is Xavier Burgell, founder and creative director, who under the in-house BLAW label designs affordable essentials with a unique, laid-back style for the contemporary, cosmopolitan man.

The challenge

Blaw Store was a single shop in Barcelona that wanted to grow. Without a centralized view of inventory and sales, scaling to more points of sale meant losing control over stock, manufacturing processes and online channels.

«Having real-time information on everything that happens in my company is essential to make the right decisions and move the business forward.»

The solution

With Stockagile, Xavier gained a global, real-time view of all his stores, streamlined manufacturing and pre-sales, and connected his operation to his online channel — letting him make decisions with data in hand.

Results

  • Expanded from 1 to 6 stores in little over a year
  • A 30+ person team coordinated from a single platform
  • Own online channel launched and connected to stock
  • Presence in Barcelona and Madrid with centralized operations
«Having real-time information on everything that happens in my company is essential to make the right decisions and move the business forward.»
Xavier Burgell · Founder & Creative Director, Blaw Store

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