At Stockagile we’ve decided to transform our brand. As a company, we’re rolling out an image refresh that involves reworking our branding along with a new visual and verbal identity to reinforce our mission, vision and values.
The new corporate image becomes official on 11 November, so from that day our customers will see the various changes everywhere: from the dashboard to the website and the app, and across our social media.
The new logo and its colors
The idea behind the logo was to represent the square shape of a box, the most basic expression of inventory or stock, which is at the heart of our product.
From there, we explored different shapes that would convey dynamism, movement and agility, concepts tied to some of the benefits our software delivers. We found it in a diagonal extrusion: two square shapes with rounded corners.
The new corporate color sits somewhere between blue and lilac, #4A5FF0. According to color psychology, blue tones convey trust, efficiency and logic, while lilac conveys vision, authenticity and creativity.
#4A5FF0
#3CF0B1
We keep the same typeface, Silka, which is defined as elegant, highly legible, modern and minimalist, reinforcing the corporate graphics built on geometry.
Why did we change our branding?
After months without a visual identity, and with the full growth push following our latest investment round, we’ve decided to take a step forward.
We want to show our customers that we’re more than a stock management program. We want to build a community that helps us fulfill our vision, and it all starts by sharing our identity with you. We hope you’ll make it your own very soon and keep growing right alongside it.
The rebranding process doesn’t change our mission and vision; it reinforces them. We want to use the latest technology to help retailers, wholesalers and brands grow their businesses.
We want to create a new way of working, where retailers and wholesalers can buy and sell anything, from anywhere, across multiple channels, with full control over their businesses and most of their processes automated.
«What we hope to achieve with this new identity is to build a consistent and distinctive image, one our customers can easily recognize and through which we can communicate more effectively» says Adriana, freelance copywriter and author of the new brand book.